growth
strategy
experience
success
priority
We help SaaS founders cut through the noise to create leaner, smarter, and more intuitive products.
Whether refining an existing product or shaping your MVP, we provide expert, no-nonsense guidance to drive results.
Our Services
Work Session
This isn’t a discovery call—it’s a 60-minute hands-on work session tackling your most pressing product challenges. Whether you’re refining product-market fit, prioritizing features, or sharpening strategic direction, together we’ll uncover real-world insights you can put into play right now.
Perfect for founders who need fast, expert advice without a long-term commitment.
What you'll get
A trusted sounding board
Objective, expert advice
Clear and actionable next steps
MVP Definition
Turn your vision into a build-ready roadmap your team can execute.
Through a collaborative process–research, conversation, and iterative feedback–we’ll refine your idea into a focused MVP strategy. Together, we’ll pinpoint must-have features, understand your target users, and chart a strategic path for your first release. The result is an actionable blueprint that takes you from concept to creation–no guesswork, just a solid plan your team can rally around.
Perfect for founders ready to transform a great idea into a practical MVP plan.
What you'll get
Feature prioritization
User personas & journey maps
Vision alignment
A complete MVP roadmap
Product Audit
Refine your SaaS product and unlock its full potential.
Our Product Audit offers a thorough, strategic evaluation that goes beyond surface impressions. We dive into your product’s strengths, pinpoint what’s holding it back, and highlight new avenues for growth. The outcome is a clear, prioritized action plan that shows you exactly how to improve what you already have.
Perfect for founders who want a focused, high-impact assessment to elevate their existing product.
What you'll get
A detailed final report
Competitive analysis
Comprehensive product audit
Prioritized recommendations
Fractional Product Leadership
We embed ourselves as your part-time Chief Product & Design Officers, bringing decades of combined SaaS expertise to your team. You’ll get both our minds working on your challenges—from strategic direction to hands-on execution. With our flexible, high-touch approach, we adapt to your needs while delivering the strategic guidance and tactical expertise that typically requires multiple full-time hires.
For founders who need experienced product leadership but want more value and flexibility than traditional executive hiring.
What you'll get
Dual strategic perspectives
Flexible engagement model
Full product lifecycle support
Accelerated decision-making
About Us
We’re Tyler and Jacob, the duo behind Focal Plane.
With over 20 years of experience designing and scaling successful SaaS products—including roles at Zapier, Dropbox, Twitter, and Indeed—we specialize in turning founder ideas into actionable strategies.
From first-draft MVP strategies to refining existing products, we help founders cut through complexity, solve challenges, and build scalable solutions tailored to their market.
Let's Talk
Ready to build smarter, not harder?
Your decisions today shape your product’s future. Let’s cut through the noise, tackle your biggest challenges, and get you moving forward with clarity and confidence.